Sometimes the struggle isn’t finding a job; for companies, the struggle is finding enough good candidates to consider for open positions. That’s because all too often, the best people aren’t even looking for work: nearly two-thirds of employees aren’t really that interested in switching jobs. So when you have a position open, it’s imperative that you make the description work as hard as it can and seem as attractive as possible. To do that, put the power of searching on the internet to work.
For starters, it might seem as though a short description is the best—allowing people to quickly ascertain what the job is all about. But the opposite is actually more effective: up to 2,000 words in a job description is the recommendation in order to boost the number of applicants.
There are also some key steps you can take to improve the searchability of the description. To learn that and more about maximizing your job postings, check out the information in this graphic.